A foreword by jonathan ive hones in on just how far the rams effect is felt. As little design as possible by sophie lovell and jonathan ive. Jony ive is widely hailed as a genius of beautiful, minimalist design. It is a musthave book for anyone interested in rams work, his legacy, and his.
The book looks remarkable and i know i will be getting a copy for my library. But apple and its senior vice president of industrial design, jonathan ive, have been known to take cues from another bastion of industrial design, dieter rams and braun. Dieter rams, jony ive s avowed inspiration, still works with the furniture and products that he designed more than a half century ago. With his less, but better philosophy, dieter rams is one of the most influential designers to emerge in the 20th century. They invited me this year to check it out, and it turns out they might be the inspiration for a ton of apples iconic. Apples jonathan ive in conversation with vanity fair. Ive frequently lent his voicenoted for its essex accent and reserved, quiet style of speechto apples marketing and promotional videos. The man behind that is briton jonathan ive, officially the senior vice president of industrial design at apple, and he has long acknowledged dieter. As a person who paid little attention to dieter rams before, this was an eye opening and informative book. Now available again, this is the definitive reference book on the work of dieter rams. Apple has achieved something i never did as apple prepares for its latest announcement dieter rams, brauns designer and apples inspiration, writes exclusively for the daily. After jony ive leaves apple, these are the products he should redesign next. But a surprising number of his most striking creations bear a more than passing resemblance to the work of another design genius, dieter rams of braun. Jony ive writes in the introduction to as little design as possible, a book on dieter rams published by phaidon.
Ive frequently lent his voicenoted for its essex accent and reserved, quiet style of speechto apples marketing and promotional. The braun products that inspired apples iconic designs. With a forward written by jonathan ive, probably the designer most indebted to the mid century design of braun ag, this book shows how the industrial designs of dieter rams and braun ag have come to influence industrial designers in the time of the 2000s. It is a clear, comprehensive and beautiful presentation of dieter rams life and his work. Dieter rams author of weniger, aber besserless but better. Apple classics and their 1960s ancestors us blogs are claiming that jonathan ives product designs for apple have been shaped by veteran german designer dieter rams. Oct 04, 2008 jonathan ive, senior vice president of industrial design at apple, is the principal designer of the ipod, macbook pro, iphone and the imac. Full text of jonathan ive on dieter rams internet archive. Dieter rams ability to bring form to a product so that it clearly, concisely and immediately communicates its meaning is remarkable. Jony ive is retaking control of apples design team after two. Parallels in color stencil, structure, and lighting design can be found with the luxury german automotive, audi. Braun holds a product design competition every year in frankfurt, germany.
Dieter rams is a german industrial designer who has been recognized as one of the most influential industrial designers of the century. Apple, in this blog a while back, regarding the similarities between the work of jonathan ive for apple and dieter rams for braun. For better and worse, we live in jony ive s world the. The man behind that is briton jonathan ive, officially the senior vice president of industrial design at apple, and he has long acknowledged dieter rams as his inspiration. Sep 07, 2012 with apple being so litigous about their design patents lately, youd expect their designs to be completely unique and innovative. Dieter rams jonathan ive, klaus klemp, sophie lovell bok. Rams, who has never spoken at any length about apple, was the man behind braun when it made a host. In fact, if you own an ipod, iphone, or imac you almost certainly owe thanks to dieter rams for some of the look, feel and simplicity of these products. As little design as possible and the foreword to this book is writen by jonathan ive. By this measure it seems clear that dieter rams will forever remain jony ives superior in the design pantheon, no matter how many people, in. May 18, 2015 apples first generation ipod designed by jonathan ive who has mentioned dieter rams to be one of his major influences bares a striking resemblance to the t3 with a circle and a.
Rams was an incredibly influential industrial designer from the 60s until the 90s when he retired from braun. A personal foreword by jonathan ive evokes the influence that rams has had on. Sep 05, 2012 the braun products that inspired apples iconic designs gallery. He is having a david letterman moment and i cant wait to see what his netflix show will be like literally and. Only dieter rams can claim to have inspired so many of todays star designers, including naoto fukasawa, jasper morrison, sam hecht, and jonathan ive. The complete interviews gary hustwit, jonathan ive, dieter rams, rem koolhaas, marc newson, massimo vignelli, norman foster, erik. By this measure it seems clear that dieter rams will forever remain jony ive s superior in the. Apple svp of design jony ive pens foreword to dieter rams. I knew nothing about dieter rams or his ten principles of good design. Recently i wrote about jonathan ive design interview quotes, and if youre familiar with industrial design and apple design, you know you cant mention jonathan ive without also mentioning dieter rams, a world famous designer for braun.
Dieter rams, jony ives avowed inspiration, still works with the. Nov 14, 2012 dieter rams reflects on his principles of good design credited with influencing generations of designers, including apples jonathan ive, rams looks back on his career. Dieter rams as little design as possible wallpaper. Full text of jonathan ive on dieter rams see other formats foreword when i was a young boy growing up in london, my parents bought a wonderful juicer. His influence is explicit in the work of jonathan ive at apple, most literally, perhaps, in the design of the calculator on the iphone, but in fact across almost the entire range of apple products. Apple has achieved something i never did telegraph. His furniture work from the 60s for vitsoe is also well explored and documented. From record players, hairdryers, pocket calculators and televisions from the sixties to braun and dieter rams. For better and worse, we live in jony ives world the new yorker.
This excellent book covers the designers entire career and philosophy and explains why his work has come to influence anyone whose design embodies a functional simplicity. Youd be hardpressed to find a stronger sense of admiration than sir jony ives for dieter rams. Dieter rams is the author of weniger, aber besserless but better 4. As little design as possible has 1 available editions to buy at alibris. To me, jobs is a designer, but not by the common definition. A personal foreword by jonathan ive evokes the influence that rams has had on his own work and, by extention, the objects with which so. Did apple find inspiration for its iconic products in the. A conversation with designer dieter rams at artcenter college.
But to a little boy uninterested in juicing, i remem ber. Dieter rams and the relevance of functionalism amar chadgar. But to us, valuing good design begins with valuing the experiences our customers have, and understanding the moments that make up their day both in life, and with the products they choose to engage with. As little design as possible hardcover 2011 author sophie lovell, klaus kemp, jonathan ive sophie lovell on. The ultimate consequence of ives designs for apple has been the slow. Describing rams s humble csv 12 amplifier rotary switch in the foreword to the book dieter rams. Less, but better photographed by jonathan hokklo and hanna tveite its likely that the designs of dieter rams have entered your life without your knowing it. Dieter rams by jonathan ive, 9780714849188, available at book depository with free delivery worldwide. After jony ive leaves apple, these are the products he. Kop dieter rams av jonathan ive, klaus klemp, sophie lovell pa. Heres how the company that inspired apple is inspiring. This beautifully designed book includes a wide variety of visual material. Apple svp of design jony ive pens foreword to dieter rams book. Jul 10, 2014 more or less, yes, although it would be interesting to see how apples existence impacts the environment.
While many of the books about dieter rams are predominantly dry. Jun 04, 2011 good design is unobtrusive, honest, durable, thorough, and concerned with the environment. Jun 10, 2011 dieter rams is commonly considered the greatest industrial designer of all time, a living legend whose principles of good design prevail as a timeless manifesto for the cultural, aesthetic and social function of the discipline. Gary hustwit, the director of helvetica, talks with dieter rams, marc newson, jonathan ive, and other renowned designers behind some of the worlds most iconic products. German designer dieter rams has cited ives work as inline with his ten principles of good design. He worked for 40 years at the german consumer products company, braun. Dieter rams design director of braun photographed in his office in frankfurtmain germany 1979 photo by martyn goddardcorbis via getty images dieter rams glasses a simplistic spectacle frame inspired by one of the most influential industrial designers of the century. Rams acolyte and apple design chief jony ive has said of him. The article features shots of some classic braun product, with even more comparisons. Dieter rams reflects on his principles of good design the.
Booktopia has as little design as possible, the work of dieter rams by jonathan ive. Jony ive and brenda emmanus on the brits who designed the modern. Dieter rams born 20 may 1932 in wiesbaden, hessen is a german industrial designer and retired academic closely associated with the consumer products company braun, the furniture company vits. Dieter rams one of the most influential industrial designers of this. Phaidon is releasing a new book on dieter rams in june this year 2011 called dieter rams. Most of all, good design is as little design as possible. Dieter rams is probably the most famous designer in the world, and hes certainly my favourite. May 31, 20 legendary industrial designer dieter rams visited artcenter college of design in april 20. It incorporates a brief background on dieter rams, the formation of braun, and details on a number of the products dieter was a part of. Ive has long acknowledged the influence on his work of dieter rams, who was brauns head designer for nearly 30 years. Are steve jobs and jony ives designs derivative of dieter rams.
One wonders if ive might have learned more from him. The brains and braun of dieter rams the new york times. Rams was a key figure in german design and worked as head of brauns design staff in the 60s. Nov 30, 20 jony ives no longer so secret design weapon. In their book, the authors analyse the works of one of the greatest and most influential product designers of the 20th. In 2011, ive wrote the forward for dieter rams book. Apple classics and their 1960s ancestors us blogs are claiming that jonathan ive s product designs for apple have been shaped by veteran german designer dieter rams.
His principles sometimes called the ten commandments have been our watchword ever since. In that spirit, this monograph is as little book as possible. Dieter rams life and work are indelibly linked to his thoughts about how people live. Like an invisible filament sewn through the twentieth century, ramss designs are modest. As little design as possible lovell, sophie, ive, jonathan, kemp. The books beside jonathan ive design agenda phaidon. Dieter rams is one of the worlds most influential designers. As little design as possible, the work of dieter rams by. Great article here on gizmodo picking up on points similar to those raised in my own post, braun vs. Dieter rams at bellroy, design is a major part of our dna that much wouldnt surprise you. The surfaces were without apology, bold, pure, perfectlyproportioned, coherent. Is it the world of associations that can be found in the design of this computer made by jonathan ive from eggs and eyes to old timers and singleengine airplanes. As little design as possible, ive writes, it could not be better, simpler, clearer or. Dec 08, 2017 jony ive, technically apples design chief since 2015, is once again assuming management control of the iphone makers design team after two years in a largely handsoff role, according to a.
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